Load Speeds Are Important - Used Car Dealer Website System by AutoCorner
Speed Is King

Why AutoCorner is Faster:

We take the time and do the research to find out what search engines like Google are looking for when ranking your website. From these results, we found that speed is a big part of ranking. We custom designed our Cloud Server Stacks to be optimized for car dealership websites. We have advanced load balancing technology that directs web traffic to the fastest web server. We have a hand-coded backend system, also known as the management menu, that is designed to be highly optimized and efficient. This was coded by the two founders with the user's ease in mind. The system uses advanced Pre-Caching to keep from having multiple "round-trips" to the database server. Our servers are powered by Rackspace and Cisco technologies.



What this means to you:

This means the website will load in ridiculously fast times giving it a better ranking with search engines! Your customers do not have to wait for the page to load! Everything was coded with your use and your customers' car buying experience in mind.



Why does AutoCorner do this:

We understand that you need to rank well with search engines to be found online. We want our customers to have the best ranking possible, so we do the best we can on our side to make sure that is possible. We know our customers want to show up on the first page of Search Engines Result Pages, SERPs. We also understand that in today's world, people are online shopping for everything. We do not want you losing your customers because your site took too long to load. Do you spend time waiting for a site to load? Of course you don't! You are a busy person! We know consumers shopping for vehicles are no different and will move on to a faster loading site if left waiting for too long. We want your customers to stay yours!

WARNING: Facts & Figures Below

Proceed *ONLY* if you love looking at pretty charts

  • "A 1-second delay in page load time equals 11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions."-- Forbes Magazine
  • [...]data shows there is a correlation between lower time-to-first-byte (TTFB) metrics and higher search engine rankings. Websites with servers and back-end infrastructure that could quickly deliver web content had a higher search ranking than those that were slower." -- The Moz SEO Blog
  • When asked what three things Matt Cutts (A Senior Engineer at Google) would recommend doing to increase a businesses' SEO his first suggestion was to "optimize for speed" -- Interview with Matt Cutts
Stats for Nerds


Fast Web sites = Better Organic SEO, Happier Customers & MORE PROFITS for YOU!

The chart below shows the average load time of an inventory listing page from each provider:




Remember that even a 1 second delay can COST you 7% or more in sales (Forbes Magazine)
Speed Chart





Results Summary


AutoCorner

A total of 631 AutoCorner hosted websites were reviewed.
A 98th percentile was calculated as 5.105s and any sites taking longer to load than this were excluded from final calculations. In this case, there were 12 sites that were excluded for this reason.
Average page load time: 1.924s (when excluding the 12 websites).
If you include those 12 websites, the average page load was time: 2.003


Dealer Car Search

A total of 2958 Dealer Car Search hosted websites were reviewed.
A 98th percentile was calculated as 27.629s and any sites taking longer to load than this were excluded from final calculations. In this case, there were 58 sites that were excluded for this reason.
Average page load time: 12.889s (when excluding the 58 websites).
If you include those 58 websites, the average page load was time: 13.538s


Carsforsale

A total of 2325 Cars For Sale hosted websites were reviewed.
A 98th percentile was calculated as 28.963s and any sites taking longer to load than this were excluded from final calculations. In this case, there were 46 sites that were excluded for this reason.
Average page load time: 10.218s (when excluding the 46 websites).
If you include those 46 websites, the average page load was time: 10.914s


AutoRevo

A total of 456 AutoRevo hosted websites were reviewed.
A 98th percentile was calculated as 12.906s and any sites taking longer to load than this were excluded from final calculations. In this case, there were 9 sites that were excluded for this reason.
Average page load time: 4.142s (when excluding the 9 websites).
If you include those 9 websites, the average page load was time: 4.445s


V12 Software

A total of 998 V12 Software hosted websites were reviewed.
A 98th percentile was calculated as 23.001s and any sites taking longer to load than this were excluded from final calculations. In this case, there were 19 sites that were excluded for this reason.
Average page load time: 6.900s (when excluding the 19 websites).
If you include those 19 websites, the average page load was time: 7.411s


Wayne Reaves

A total of 636 Wayne Reaves hosted websites were reviewed.
A 98th percentile was calculated as 14.121s and any sites taking longer to load than this were excluded from final calculations.
In this case, there were 12 sites that were excluded for this reason.
Average page load time: 4.782s (when excluding the 12 websites).
If you include those 11 websites, the average page load was time: 5.028s


JTZ Enterprise

A total of 64 JTZ Enterprise hosted websites were reviewed.
A 98th percentile was calculated as 16.592s and any sites taking longer to load than this were excluded from final calculations. In this case, there were 1 sites that were excluded for this reason.
Average page load time: 10.634s (when excluding the 1 websites).
If you include those 1 websites, the average page load was time: 10.781s


eCarList

A total of 312 eCarList hosted websites were reviewed.
A 98th percentile was calculated as 21.704s and any sites taking longer to load than this were excluded from final calculations. In this case, there were 6 sites that were excluded for this reason.
Average page load time: 9.833s (when excluding the 6 websites).
If you include those 6 websites, the average page load was time: 10.086s





The Legal Stuff

Methodology

Our testing methodology is identical for all systems tested, and we placed no favoritism to any one system over the other. All tests were preformed out of the Dulles, VA datacenter using WebPagetest's standard settings of an 1.5Mb DSL connection using mutliple web browsers as to reduce any browser rendering anomalies. All tests were preformed on page 1 of the inventory listing pages as this representes the hardest loading page of any system. The tests were done at all times of the day & night and every day of the week as to not show any favoritism during peak or off-peak server load times and had random sleep (wait) phases between the tests as to not overwhelm any one server with numerous requests.

At first, we took a list of all known websites hosted by a specific provider and using an automated means verified the websites were live and that each had a minimum of 25 vehicles in inventory. Any website that did not have the minimum of 25 vehicles in inventory were excluded as this would not represent a full and complete inventory listing page to test the load times. We also attempted, to the best of our abilities, to test a minimum of 75% of all used car websites hosted by each provider. The issue is none of the providers tested provide the public with a list of their customers. For this reason, we were forced to use automated and non-automated processes to determine a close approximation of their total customer count.

The verified list was then passed over to the independed third party testing system www.WebPageTest.org (info below) for speed testing.

The results from WebPagetest.org were saved to our server and results were calculated after processing the cached data from WebPagetest.org. In an effort of fairness, we are using a 98th percentile calculation where the slowest 2% of websites are considered "web anomalies" and for that reason were dropped from the calcuations.

AboutWebPagetest.org

"WebPagetest is an open source project that is primarily being developed and supported by Google as part of our efforts to make the web faster.

WebPagetest is a tool that was originally developed by AOL for use internally and was open-sourced in 2008 under a BSD license. The platform is under active development on GitHub and is also packaged up periodically and available for download if you would like to run your own instance.

The online version at www.webpagetest.org is run by the WPO Foundation for the benefit of the performance community with several companies and individuals providing the testing infrastructure around the globe.

(copied from the source http://www.webpagetest.org/about)

98th Percentile Calculation Codes

The following are the lines of Perl code used by our system to calculate the 98th Percentile

use Statistics::Descriptive;
$stat = Statistics::Descriptive::Full->new();
$stat->add_data(@load_times);
$per98 = $stat->percentile(98);
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