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Sell your vehicle faster with a winning description

As a car dealership there's one thing that matters more than anything else; selling your cars! It seems obvious. Something that should be fairly obvious is vehicle descriptions, but many don't take it seriously enough. Allow us to begin by reminding you that 81% of shoppers conduct research online before making a purchase. This is particularly relevant when shopping for a new or used car, truck, van, or SUV.

The importance of creating great vehicle descriptions on your website goes hand-in-hand with building and nurturing a solid online presence. In other words, you need to attract as many visitors as you possibly can. Most vehicle descriptions are predictable and boring. You need to make yours stand out; which in turn makes buyers realize that there's simply no other option than to choose this car.

Short, sweet, and to the point

The description needs to say about 1000 words in 50-100 or so. You need to keep things concise, without neglecting to include the most crucial information. The description should highlight the prominent selling points, and most importantly, cover the "WHY." Why should a person want to buy this particular vehicle? Why is it so different than all of the others? Why is it unique? Aim for the squad in this regard, and the money's in the bag!

Be Unique

It's vital to have a UNIQUE description for each vehicle you're posting. Do NOT just copy and paste the details; there should be a specific section for the vehicle's details. You would be surprised just by how much we see dealers do this and then wonder why their cars don't sell. Think of each vehicle as a person. It has things that make it different from the rest. Your job is to express that vehicles voice on its behalf, amplify its personality, and show the content of its character. You must understand that in today's world people are doing more research before buying products. It's easy to find reviews, prices for the same item that recently sold, and even better priced items. Buyers aren't as gullible as they were before. They are no longer heading to the local, trusted dealership. They hate being annoyed. Instead of telling them to "come on down to Honest Eddie's for a great deal," tell them that "there are a thousand cars out there, but there's only one like this. It's got your name written all over it."

Tell A Story

You should communicate to prospective buyers WHY they would want to drive THIS vehicle home today before someone else snatches up the fantastic ride. Here is where storytelling comes into play. Take the potential buyer on an inspiring journey and make them want to buy through the power of subtle persuasion. Avoid the cliches, be original, and most importantly, relax. Put yourself in your buyer's shoes, not literally though. Why would YOU want to buy this car. What would YOU want to know about it before making the purchase? Answer those important questions when making a description; tell them all about it.

Respect your customers' interest

A good vehicle description makes your customers' lives easier. Maybe they already know what they want; maybe they don't and are just looking at options. Either way, it's your job to help them figure it out. Imagine you are talking to a friend about this incredible car you just saw, think of how you would explain it to your friend. That is how your description should be. It should strike a balance between casual and professional and relate to the customer's needs.

Follow this advice, and you'll see just how much faster you'll be able to sell your vehicles.

Don't forget to proofread, check, and double check your grammar and punctuation. Don't over-capitalize everything just to show off; it doesn't work. Read the description out loud when you are finished; don't worry about how many strange stares you get for doing it. Good Luck!

Are you a horrible writer?

No worries! you don't need to be Steven King when working on a description especially with AutoCorner's proprietary AutoText technology. All of your vehicles can have amazing descriptions with just a few clicks of the mouse. The description will include keywords that search engines have ranked higher to help out your ranking. It will be short, sweet, and to the point. Each vehicles description will be unique even if you choose all of the same check boxes, and it will tell the story of your vehicle. You will also have the ability to edit or add sentences or information as you see fit. The options are limitless!