As a car dealership there's one thing that matters more than anything else; selling your cars! It seems obvious. Something that should be fairly obvious is vehicle descriptions, but many don't take it seriously enough. Allow us to begin by reminding you that 81% of shoppers conduct research online before making a purchase. This is particularly relevant when shopping for a new or used car, truck, van, or SUV.
The importance of creating great vehicle descriptions on your website goes hand-in-hand with building and nurturing a solid online presence. In other words, you need to attract as many visitors as you possibly can. Most vehicle descriptions are predictable and boring. You need to make yours stand out; which in turn makes buyers realize that there's simply no other option than to choose this car.
The description needs to say about 1000 words in 50-100 or so. You need to keep things concise, without neglecting to include the most crucial information. The description should highlight the prominent selling points, and most importantly, cover the "WHY." Why should a person want to buy this particular vehicle? Why is it so different than all of the others? Why is it unique? Aim for the squad in this regard, and the money's in the bag!
It's vital to have a UNIQUE description for each vehicle you're posting. Do NOT just copy and paste the details; there should be a specific section for the vehicle's details. You would be surprised just by how much we see dealers do this and then wonder why their cars don't sell. Think of each vehicle as a person. It has things that make it different from the rest. Your job is to express that vehicles voice on its behalf, amplify its personality, and show the content of its character. You must understand that in today's world people are doing more research before buying products. It's easy to find reviews, prices for the same item that recently sold, and even better priced items. Buyers aren't as gullible as they were before. They are no longer heading to the local, trusted dealership. They hate being annoyed. Instead of telling them to "come on down to Honest Eddie's for a great deal," tell them that "there are a thousand cars out there, but there's only one like this. It's got your name written all over it."
You should communicate to prospective buyers WHY they would want to drive THIS vehicle home today before someone else snatches up the fantastic ride. Here is where storytelling comes into play. Take the potential buyer on an inspiring journey and make them want to buy through the power of subtle persuasion. Avoid the cliches, be original, and most importantly, relax. Put yourself in your buyer's shoes, not literally though. Why would YOU want to buy this car. What would YOU want to know about it before making the purchase? Answer those important questions when making a description; tell them all about it.
A good vehicle description makes your customers' lives easier. Maybe they already know what they want; maybe they don't and are just looking at options. Either way, it's your job to help them figure it out. Imagine you are talking to a friend about this incredible car you just saw, think of how you would explain it to your friend. That is how your description should be. It should strike a balance between casual and professional and relate to the customer's needs.
Follow this advice, and you'll see just how much faster you'll be able to sell your vehicles.
Don't forget to proofread, check, and double check your grammar and punctuation. Don't over-capitalize everything just to show off; it doesn't work. Read the description out loud when you are finished; don't worry about how many strange stares you get for doing it. Good Luck!
No worries! you don't need to be Steven King when working on a description especially with AutoCorner's proprietary AutoText technology. All of your vehicles can have amazing descriptions with just a few clicks of the mouse. The description will include keywords that search engines have ranked higher to help out your ranking. It will be short, sweet, and to the point. Each vehicles description will be unique even if you choose all of the same check boxes, and it will tell the story of your vehicle. You will also have the ability to edit or add sentences or information as you see fit. The options are limitless!
Automatically Handles all Your SEO:AutoCorner offers AutoText™ that builds your SEO for the vehicle pages for you. The AutoText™ only requires a few clicks of your mouse to select check boxes describing the vehicle to build a fully SEO optimized description paragraph about the vehicle. This helps to improve your Organic Search Engine Optimization. This tool was designed with auto dealer SEO best practices in mind. It is fully integrated with VinMaxx™ to incorporate vehicle specifics. It generates properly syntactically correct sentences to save the dealer time and make the system easier to use. It handles all you <META> and <TITLE> tags. We are always adding and changing the AutoText™ to give the dealer a larger selection and variety for their inventory description and to better help with SEO.
Just so you are familiar with <title> tags, please look at the top of your computer screen, see the words "Automated SEO Tools for Car Dealers, powered by AutoText™ & AutoCorner" that is the <title> tag for this page.
A <title> tag is just a piece of computer instructions in the web page's HTML source code that tells the browser what the name of the page is.
There are actually multiple purposes of a <title> tag, and, at the moment, we are only interested in how search engines use them. Most websites mistakenly put their company name as the first part of the <title> tag, but the problem with this strategy is your company name isn't what the customer is searching for. In the case of this website, most people that come here via a search result were probably looking for 'SEO optimization for their website', not necessarily how AutoCorner does it better. That is why our <title> tag is not 'AutoCorner: How we do SEO'. Making this a little more relevant to car dealers, take a look at the following google search engine results.
Notice how the company name is listed after the vehicle year make & model in the <title> tag. This is not by accident, it is by design. The reason for this is because customers are searching for "2008 Honda Element" or "2009 Chrysler Town & Country" not the name of your car dealership. But don't just take my word for it, here is Matt Cutts from Google: